Madly Sweetly

Madly Sweetly = Life + Style. 

 A simple equation for a stress free, hardworking wardrobe.  

 We all want maximum mileage from our clothes; the ability to dress each garment up or down, and for our wardrobe to multi-task in the same way that we all do in our day to day lives. 

 This ethos is at the core of our range development and epitomises the Madly Sweetly AW21 collection, Equation.

 Combining textures is a key look to this collection whether within the garment itself or styled with another piece.  Strong supporting garments abound and our jacket and relaxed suiting game is particularly strong this season.

 There is a vast array of jersey styling and the depth of our fully fashioned knitwear offering will keep us comfy and warm all season.  We’ve used all the yarns – Merino, Alpaca, Cotton, Cashmere, Mohair, Lambswool with hand stitched details, metallic touches, and jacquard weaves for extra warmth.  Knitwear designed with all climates in mind.

 Colours are vibrant and muted with co-ordinating prints that allow you to flex either way or style in both directions.  Non-print prints – where the print is subtle or monochromatic - enable versatility and are easily co-ordinated up or down the colour spectrum.  Our favourite colours?  Burnt Brick, Aloe, Curry, Oatmeal and Wild Rose.

 We’ve done the math – Equation, wear it your way!